We Can

Despite successful actions by women’s organizations over the past three decades, the scale and severity of discrimination and violence against women is rising – even in Canada and British Columbia. Violence against women is both a violation of human rights and an impediment to achieving gender equality. Yet, in many communities in BC, violence against women is accepted as ‘normal behavior’ and women are left to suffer in silence.

It is only by changing this perception of ‘normalcy’ that we can bring to light the seriousness of this kind of offence. This illumination will change beliefs surrounding violence against women and, in turn, behavior. In this way, we believe we can bring an end to all violence against women.

We Can BC is an alliance of BC-based organizations and individuals from diverse communities who are committed to a long-term and sustained process of changing customs and attitudes that perpetuate violence against women.

We seek to trigger a person-to-person chain reaction of change in attitudes and behavior on a scale sufficient to generate a mass social movement to end violence against women.

Campaign Objectives

To create a fundamental shift in social attitudes and beliefs that support violence against women
To take an individual and a collective visible stand on VAW within different sections of the community using interpersonal communication, media events and our website as tools to grow awareness of the campaign
To develop a popular movement to end all violence against women.

Campaign Strategies

The ‘We Can’ Campaign works with individual women, men, girls and boys at home, in the community, and at work to educate and inform about changing beliefs and attitudes and preventing violence before it starts
The ‘We Can’ Campaign works with the media to reach greater audiences and grow awareness of the campaign in all communities in BC
The ‘We Can’ Campaign works through allied organizations to mobilize large sectors of the community to take a stand against violence against women.

We Can Campaign
info@wecanbc.ca